What is it ?? Branding experts unite

I have been posed the question several times over the past few days

What IS Good Boy Roy

What is Good Boy Roy

Should be easy to answer, should be simple, should come spilling out.


It’s complicated.

Good Boy Roy Is my son, Zack. The creator of it all. Most of the characters he draws have some aspect of his personality in them.

It use to be easy for me to say exactly what the business, Good Boy Roy is.

It is a journey, a mission of hope, faith, determination and overcoming. That’s what it is !! This story we are telling via the characters my son draws. Because this is his story, his life, his passion and dream. It’s a story about a boy who has suffered lifelong with debilitating, crippling disorders, challenges, disabilities, mental illness.

Whatever you want to call it. Whatever you want to call this daily roller coaster, this uncertainty he lives with. What we live with as a family. Because challenges like his do not affect 1 person. They affect everyone.

It’s the story that this kid, my kid, can be charming, delightful, smiling one minute and the next be reduced to someone I don’t even recognize. To a raging wild animal, or a crying, sobbing, helpless shell of a person. And again, back to a cool kid, creating and drawing these wonderfully fun and cute characters he imagines in his mind.

It’s a story and message we want to share and send to say “Hey, I have all these things that I can’t help, that make me act and feel ways I don’t like and can’t control, but I can still be a great asset to the world, I have talent, I am cool, I make people laugh and smile. I am awesome and yes, I have Mental illness. So what” and that millions of other people in the world are the same, they are talented, brilliant, kind, AND have mental illness. Doesn’t make them less than, doesn’t make them unworthy, doesn’t make them unproductive or unsuccessful. It just is.

Rethink Mental Illness

So, we thought to bring the characters to life, on shirts as a way to share Zack’s story and his love of drawing, but people are missing the story. They are missing the years of tears, of chaos, of uncertainty, of feeling like this child may not grow up, or may have to live somewhere in a residential facility, of days on end of raging, throwing things, hurting himself, being bullied, teased and picked on, reactions to medications, blood drawn every 6 weeks, trips to the ER…all of it somehow brought us to creating this business of Good Boy Roy. For him, to share. And for us to give back, to make a difference in the world somehow, to do good and help others, to spread hope.

Without hope, what do we have?

Some people say, just tell the story, forget the characters and the shirts, just tell the story and the rest will follow, “your story if Powerful and what you have managed to survive, and intact as a family is inspiring. The level of accomplishment and progress your son has made is a miracle” and accomplishments he continues to make…may I brag..he just finished illustrating a children’s book he was hired for, designed shirts for The Greenville Road Warriors among many, won a National t-shirt design contest for NAMI, multiple TV and print media stories .  Forget the shirts, tell the story.

Ok. I like that

Then someone says….seperate the characters FROM your son. Make them their own entity. Like P-nuts and Charles Schultz. And that is what Zack has in mind, for his “Good Boy Roy Gang” to be a group of characters like P-Nuts, The Simpsons, South Park….and the shirts and merchandise to follow along.

What we envision is really a mix, kind of like The Simpsons meet Life is Good.

So, from a business, branding, marketing stand point, which angle is the best to make this grow and be successful for Zack. For his future?

I just keep waiting on a sign..waiting, waiting

Thank goodness I’m a patient person.


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