Insights from the Corner Cubicle

Four Things Entrepreneurs Can Learn from Sam Adams | Fox Small Business Center.

“When I started, the economy was just coming out of a recession and no one knew were the American economy was going. It’s very similar to what’s happening today. But I believe there is always a place in this economy for a great product, made by passionate people, who don’t do a lot of dumb things in business.” – Jim Koch, The Boston Beer Company

Lessons:

  • Be patient: “it me took almost 12 years before Sam Adams was all over the U.S”
  • Protect your seed money:  “all we had were two car phones, and all of our accounting was done in shoe boxes”
  • Do what you love: “passion sustains”
  • Put your product first: “be the best at what you are doing”

Companies mentioned:

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